QUALIFICATIONS:
· A seasoned communicator with the ability to handle complex projects in a fast-paced and deadline-oriented environment with strong time management and organizational skills; attention to detail, excellent writing and editing skills; expertise in web-based communication; knowledge and experience in media relations.
· Ability to work independently with minimal supervision and as part of a team; a demonstrated ability to maintain confidentiality.
· Demonstrates excellent political acumen and knowledge of the HDGH campus and issues in the healthcare sector
· Detailed knowledge of the appropriate software including Word, Excel, PowerPoint, Outlook, Adobe Acrobat, Adobe Photoshop, Adobe InDesign
· Extensive knowledge of Facebook Business Suite, Twitter, Instagram and LinkedIn
· Knowledge of Meltwater as an asset
· Experience taking photographs for publications, with demonstrated mastery of principles of composition, lighting, focus and touch-up digital editing.
· The incumbent is imaginative, creative, collaborative and solutions-oriented with excellent interpersonal and communication skills as well as superior project management skills.
· Understanding of video and web principles and knowledge of appropriate software
· Understanding of graphic design principles.
· Writing and editing skills are demonstrated through published work and a professional portfolio
· Previous experience in a healthcare of hospital setting is considered an asset
Responsibilities:
· Prepares media advisories and /or media releases as requested
· Collaborates with the Communications team to identify stories and other content that support and are consistent with HDGH’s strategic objectives for internal and external promotion. Identifies elements of a newsworthy story and supports the efforts of the Director to garner media attention for HDGH news, events and research.
· Provides background and briefing information to the Director on areas of potential media interest.
· Provides copy and photos for magazine articles/ newspaper articles advertisements
· Undertake other duties as may be reasonably required from time to time.
· Work flexible hours and days to coordinate with events and special occasions as required
· Work in a team atmosphere assisting where needed and collaborating with other team members on projects.
· Works with corporate events staff members to help plan and promote special events. This includes support of the events through promotion, and day of event details.
· Leads the Implementation of Special Projects as identified by the Director of Communications
· Assist in setting up audio and video needs for town hall meetings and other events.
· Maintains confidentiality on materials that are within the scope of communications plans before staff roll out.
· Assist with the preparation and editing of corporate video production.
· When requested, works with corporate events staff members for event day photography and promotions.
· Collaborates with the communications team to create a social media plan in support of HDGH’s strategic objectives. Identifies elements of social media posts that support HDGH news, events and research.
· Provides background and briefing information to the Director on areas of potential social media interest.
· Builds an engaged audience base for content delivered via social media.
· Identifies threats and opportunities in user-generated content surrounding HDGH.
· Assists with interviewing and writing for the internal newsletters.
· Maintains, responds and interacts promptly with all HDGH’s social media outlets following HDGH policies, strategic directions and values
· Monitors and evaluates all HDGH social media through 3rd party software and analytics
· Responsible for planning, writing and editing the Patient Guide
· Assists with updating content and updates for all corporate brochures
· Oversees and acts as liaison on all social media calendars with HDGH and Foundation activities
· Edits photos and videos and archives them for future use, in conjunction with other team members.
· Writes articles and takes photos for the annual report